Three rituals. One philosophy of light.

The Collection

Lumière Hair Serum
Light captured in a bottle. A serum that transforms every strand into brilliance.

Lumière Hair Serum

The signature serum of Maison Hoyam. Lumière is a weightless elixir of pure radiance — it envelops each strand in a veil of golden luminosity, smoothing frizz, sealing in moisture, and leaving behind a finish so silky, it catches the light with every movement. This is the icon product that defines everything we stand for.

Signature Scent

A delicate whisper of Provençal lavender layered over warm vanilla and a hint of fresh bergamot.

Precious Ingredients

Cold-Pressed Argan OilLavender Essential OilVitamin E ComplexJojoba Seed Oil

The Experience

Mirror-like shine without weight
Frizz control that lasts all day
Heat protection up to 230°C
Silky, touchable softness

The Ritual

1
Warm 2-3 drops between your palms.
2
Gently press and smooth through damp or dry hair, mid-lengths to ends.
3
Breathe in the calming lavender scent.
4
Style as desired — your hair will thank you with luminous shine all day.
Le Rêve Botanical Hair Oil
Softness reimagined. A dream of silky nourishment.

Le Rêve Botanical Hair Oil

A rich, golden botanical oil that breathes life back into dry, damaged, and over-processed hair. Le Rêve is a deep nourishing treatment that restores softness, rebuilds elasticity, and wraps every strand in nature's most potent repair. The kind of transformation you can feel from the very first drop.

Signature Scent

An earthy, grounding blend of rosemary and cedarwood, softened by sweet almond and a whisper of rose.

Precious Ingredients

Argan OilCastor OilRosemary ExtractSweet Almond Oil

The Experience

Restores deep moisture to parched hair
Rebuilds elasticity and strength
Reduces breakage and split ends
Natural radiance and vitality

The Ritual

1
Apply generously to dry hair before washing, or use as an overnight treatment.
2
Massage from scalp to tips with slow, intentional strokes.
3
Wrap in a warm towel and let the botanicals work for 20–30 minutes.
4
Rinse, wash gently, and reveal hair that feels reborn.
Coffee Noir Scalp & Body Scrub
Deep strength. Intense repair for luxurious hair vitality.

Coffee Noir Scalp & Body Scrub

An invigorating ritual that begins at the roots. Finely ground Arabica coffee crystals gently sweep away buildup and dead skin, while organic almond oil floods your scalp with nourishment. The result? A scalp that breathes, hair that grows stronger, and skin that glows with renewed energy. Use on your body too — this is luxury that goes beyond hair.

Signature Scent

The rich, intoxicating aroma of freshly ground coffee with warm notes of cocoa and a touch of cinnamon.

Precious Ingredients

Arabica Coffee GroundsBrown Sugar CrystalsOrganic Almond OilEssential Oil Blend

The Experience

Gently removes product buildup
Stimulates blood circulation
Refreshes and energizes the scalp
Leaves skin silky smooth

The Ritual

1
Scoop a generous amount and warm between your fingers.
2
Apply to damp scalp (or body) in gentle circular motions.
3
Take a moment — breathe in the rich coffee aroma and let it awaken your senses.
4
Rinse thoroughly and feel the difference — a clean, energized, silky-smooth finish.